Airbnb Park was a big ol’ slice of Americana topped with a thin layer of Scandinavian designed icing. More importantly, it was another fantastic opportunity to help build out a true “experiential footprint” for a cutting edge client. When the uber cool Silicon Valley based, “Pirate’s of Couch Surfing” wanted to do something that was …
Miller Lite was ALL OVER this year’s SXSW. First, they brought back the Original Lite Can, blanketed every form of mass media and digital communication, and if that wasn’t enough, they decided that they just HAD to be the top level Super Sponsorship Partner for the ENTIRE Event. So, when our friends at GMR Marketing asked …
When the NYC based brand influencers at Complex Media told us they were converting a house off of 3rd St. into their “home away from home” for SXSW, we asked them, “How can we help?” We understood that they wanted to throw a legit house party vibe at a select few SXSW attendees so, we built …
I had doubts about going to this year’s South by Southwest show. Not just my typical jaded and cynical doubts over a perceived loss of authenticity, I couldn’t find my passion for the experience. Looking over different press junkets, twitter feeds and blog articles, nothing I came across about this year’s SXSW musicreally seemed to …
In the business of live event marketing, the key is reaching the most people as effectively as possible. Live events continue to evolve each year, incorporating more and more social media elements along with keeping the things that worked in the past. How can you step up your event game and have the greatest impact …
Have you ever needed a central, focused location for an outdoor activation? An area in the middle of your event that really brings attention to what is happening without worrying about distractions? A bold, lit area that immediately draws your attendees to the area that you want focused on? Consider an outdoor LED Dance Floor …
Liberman Broadcasting has been a valued concert production client for several years. We’ve been pleased to handle full concert production services for bi-annual concerts in both the Dallas and Houston markets with attendance topping 20,000 people per event. This was a wonderful added touch for my client and really brought the energy of the event …