Anyone who follows college football knows about the NCAA’s decision to create a national college football playoff. That first playoff happened at AT&T Stadium, in Arlington, TX in 2015. In this historic event, Ohio State defeated Oregon in the inaugural College Football Playoff National Championship. There were more players at this event than the ones on …
Univision Radio is one of the major players in the Dallas Fort Worth hispanic market. Their radio promotions department do a large concert event every May that pulls in a very targeted demographic of people and a large chunk of sponsorship dollars. With an estimated 20,000 people in attendance, sponsors get impressions to their potential …
Smart Marketing… Most live event marketing campaigns are based around other, larger events. From concert lounges at SXSW, to sports apparel promotions surrounding the NBA All Star Jam, smart marketing teams combine their brands with the targets expected at national level events. Conan O’Brien and a national level event… The geniuses promoting the Conan O’Brien …
A New Way to See the Show – Concert Lounges, VIP Lounges, Skyboxes and Viewing Platforms It’s an age old problem for marketers at concerts, festivals and sporting events – how do you actively engage the audience for your product or service from a 20 foot x 10 foot booth space? Your potential consumers are …
Airbnb Park was a big ol’ slice of Americana topped with a thin layer of Scandinavian designed icing. More importantly, it was another fantastic opportunity to help build out a true “experiential footprint” for a cutting edge client. When the uber cool Silicon Valley based, “Pirate’s of Couch Surfing” wanted to do something that was …
Miller Lite was ALL OVER this year’s SXSW. First, they brought back the Original Lite Can, blanketed every form of mass media and digital communication, and if that wasn’t enough, they decided that they just HAD to be the top level Super Sponsorship Partner for the ENTIRE Event. So, when our friends at GMR Marketing asked …
When the NYC based brand influencers at Complex Media told us they were converting a house off of 3rd St. into their “home away from home” for SXSW, we asked them, “How can we help?” We understood that they wanted to throw a legit house party vibe at a select few SXSW attendees so, we built …
I’d like to consider myself your average, run of the mill thirty something. I wake up, go to work and come back home like any other red-blooded, taxpaying American. I am becoming increasingly aware, however, that most of what I consider to be standard weekend nightlife activity is not doing me or my health …
FIOS FEST Rolls out across the US As a live event marketing professional, I’ve been honored to be a part of some amazing live event marketing campaigns. When Verizon began to enable FIOS in the major US markets, I was selected to be a part the live event marketing group for one the largest fiber-optic …
As a marketing or PR firm, the choice of the right live event production vendor for your live event can mean the difference between dizzying success or dismal failure. You need a company that can provide a safe, structurally sound stage and rooftop. A company that can provide the appropriate sound system for the venue. …