For large scale events like sporting events, large festivals and Municipal events, signage becomes a serious issue. If your event spans an area over several acres, how to you point people to the main stage, restrooms or the emergency services area? No less critical is the branding of the event and the branding of your …
The staff at In Depth Events like to flatter ourselves that we engineer products that improve the production industry as a whole. Occasionally, we’re right! Some of our innovations really have been influential to the industry. The best example is our LED Dance Floors – which was one of the first available in the rental market when …
Anyone who follows college football knows about the NCAA’s decision to create a national college football playoff. That first playoff happened at AT&T Stadium, in Arlington, TX in 2015. In this historic event, Ohio State defeated Oregon in the inaugural College Football Playoff National Championship. There were more players at this event than the ones on …
A New Way to See the Show – Concert Lounges, VIP Lounges, Skyboxes and Viewing Platforms It’s an age old problem for marketers at concerts, festivals and sporting events – how do you actively engage the audience for your product or service from a 20 foot x 10 foot booth space? Your potential consumers are …
How important is the marketing campaign production vendor? A touring marketing campaign can be made or broken depending on the choices the marketing firm makes in the planning and during the entire run of the campaign. In today’s live event and experiential touring campaigns, production rental is a huge part of the event. Choosing …
Quality Interaction with Potential Consumers In this day and age of media bombardment, one on one interaction is becoming increasingly more essential to get your product or service in front of consumers. As the consumer interacts with a real person in a branded setting, the consumer gets the opportunity to ‘touch and feel’ – which …