Super Bowl 2017, like any of the really large, international events, fills the host city with a dizzying array of private parties, AirBNB reservations and car rentals. For a week during February, 2017, all eyes were on Houston for the Patriots vs the Falcons national showdown (with Lady Gaga at halftime). Of course, lots of …
Outdoor events and activations are in a class by themselves. In addition to the difficulties of production requirements, parking and crowd control, you also have to add fencing, porta-potties and the tempestuous moods of Mother Nature. In this post, we’ll discuss how to plan for bad weather conditions at live events and the specific conditions …
Custom structures at your indoor or outdoor activation If you are an event marketing professional, then you have probably used a production company to build a custom structure for your client at an activation or trade show. Custom structures built from truss or staging can be used as elevated seating for attendees or VIP’s, gateway …
Network studios are always looking to find ways to increase viewership among the masses and, more and more, they are turning to Event Cinema. The Sound Of Music Live! starring Carrie Underwood recently aired on NBC as a live event production. For the first time in over 50 years, a musical was broadcast live on …
Keeping it fun is an essential component of enhancing any live event. Luckily, we here at Production Experience specialize in FUN. Throughout history, the experiential entertainment industry has come up with some truly off-the-wall production concepts and equipment that eventually led to the development of the gear we use today. Always pushing the envelope to …
FIOS FEST Rolls out across the US As a live event marketing professional, I’ve been honored to be a part of some amazing live event marketing campaigns. When Verizon began to enable FIOS in the major US markets, I was selected to be a part the live event marketing group for one the largest fiber-optic …
In the business of live event marketing, the key is reaching the most people as effectively as possible. Live events continue to evolve each year, incorporating more and more social media elements along with keeping the things that worked in the past. How can you step up your event game and have the greatest impact …
Have you ever needed a central, focused location for an outdoor activation? An area in the middle of your event that really brings attention to what is happening without worrying about distractions? A bold, lit area that immediately draws your attendees to the area that you want focused on? Consider an outdoor LED Dance Floor …
So, you’re sitting at home, relaxing, and suddenly the light you are sitting under begins to flicker on and off and the wonderful smell of burning insulation assaults your nostrils. What do you do? Find your handy wire cutters and start snipping away? Get a glass of water and put the fire out? Ignore it …
As a marketing or PR firm, the choice of the right live event production vendor for your live event can mean the difference between dizzying success or dismal failure. You need a company that can provide a safe, structurally sound stage and rooftop. A company that can provide the appropriate sound system for the venue. …