[siteorigin_widget class=”Webulous_Heading_Widget”][/siteorigin_widget] Ask anyone that works in live events, and they’ll tell you – The event business is a hard way to make a living. However, even in this challenging industry, there are levels of difficulty. For example – providing a pool cover for a holiday event is relatively straightforward. You set a date, bring …
Super Bowl 2017, like any of the really large, international events, fills the host city with a dizzying array of private parties, AirBNB reservations and car rentals. For a week during February, 2017, all eyes were on Houston for the Patriots vs the Falcons national showdown (with Lady Gaga at halftime). Of course, lots of …
Outdoor events and activations are in a class by themselves. In addition to the difficulties of production requirements, parking and crowd control, you also have to add fencing, porta-potties and the tempestuous moods of Mother Nature. In this post, we’ll discuss how to plan for bad weather conditions at live events and the specific conditions …
Commencement and Graduation Stage Rentals – Identifying Specific Needs Whether it’s for a community college, a high school, a four year university or even a vocational school, commencements are an important transition for students, instructors and attendees. Identifying specific needs for your graduation stage rentals is the first step in making sure the graduation ceremonies …
There are plenty of blog posts you can find that will talk about china selection at a small, private, home-based Holiday gathering. You’ll find page after page talking about how to make your own centerpieces. I’m sure there are entire databases dedicated to the perfect napkin ring complement to your curtains and how they match …
Smart Marketing… Most live event marketing campaigns are based around other, larger events. From concert lounges at SXSW, to sports apparel promotions surrounding the NBA All Star Jam, smart marketing teams combine their brands with the targets expected at national level events. Conan O’Brien and a national level event… The geniuses promoting the Conan O’Brien …
At In Depth Events, we’ve built hundreds of rooftops for outdoor events. Whether your event is using a load bearing stage and roof system or a non load bearing stage and roof system (also called a genie roof, or a shade roof), the basic rules that apply to safety and successful use are the same. …
FIOS FEST Rolls out across the US As a live event marketing professional, I’ve been honored to be a part of some amazing live event marketing campaigns. When Verizon began to enable FIOS in the major US markets, I was selected to be a part the live event marketing group for one the largest fiber-optic …
In the business of live event marketing, the key is reaching the most people as effectively as possible. Live events continue to evolve each year, incorporating more and more social media elements along with keeping the things that worked in the past. How can you step up your event game and have the greatest impact …
How important is the marketing campaign production vendor? A touring marketing campaign can be made or broken depending on the choices the marketing firm makes in the planning and during the entire run of the campaign. In today’s live event and experiential touring campaigns, production rental is a huge part of the event. Choosing …