. Create an amazing look and maximize event space! In the production world, swimming pool covers are used as temporary flooring for a live event. There are a lot of options available to the event planner when it comes to the rental and installation of swimming pool covers. But first, let’s talk about some scenarios …
Custom structures at your indoor or outdoor activation If you are an event marketing professional, then you have probably used a production company to build a custom structure for your client at an activation or trade show. Custom structures built from truss or staging can be used as elevated seating for attendees or VIP’s, gateway …
Univision Radio is one of the major players in the Dallas Fort Worth hispanic market. Their radio promotions department do a large concert event every May that pulls in a very targeted demographic of people and a large chunk of sponsorship dollars. With an estimated 20,000 people in attendance, sponsors get impressions to their potential …
Smart Marketing… Most live event marketing campaigns are based around other, larger events. From concert lounges at SXSW, to sports apparel promotions surrounding the NBA All Star Jam, smart marketing teams combine their brands with the targets expected at national level events. Conan O’Brien and a national level event… The geniuses promoting the Conan O’Brien …
A New Way to See the Show – Concert Lounges, VIP Lounges, Skyboxes and Viewing Platforms It’s an age old problem for marketers at concerts, festivals and sporting events – how do you actively engage the audience for your product or service from a 20 foot x 10 foot booth space? Your potential consumers are …
Airbnb Park was a big ol’ slice of Americana topped with a thin layer of Scandinavian designed icing. More importantly, it was another fantastic opportunity to help build out a true “experiential footprint” for a cutting edge client. When the uber cool Silicon Valley based, “Pirate’s of Couch Surfing” wanted to do something that was …
Miller Lite was ALL OVER this year’s SXSW. First, they brought back the Original Lite Can, blanketed every form of mass media and digital communication, and if that wasn’t enough, they decided that they just HAD to be the top level Super Sponsorship Partner for the ENTIRE Event. So, when our friends at GMR Marketing asked …
When the NYC based brand influencers at Complex Media told us they were converting a house off of 3rd St. into their “home away from home” for SXSW, we asked them, “How can we help?” We understood that they wanted to throw a legit house party vibe at a select few SXSW attendees so, we built …
I had doubts about going to this year’s South by Southwest show. Not just my typical jaded and cynical doubts over a perceived loss of authenticity, I couldn’t find my passion for the experience. Looking over different press junkets, twitter feeds and blog articles, nothing I came across about this year’s SXSW musicreally seemed to …
I’d like to consider myself your average, run of the mill thirty something. I wake up, go to work and come back home like any other red-blooded, taxpaying American. I am becoming increasingly aware, however, that most of what I consider to be standard weekend nightlife activity is not doing me or my health …