Custom structures at your indoor or outdoor activation If you are an event marketing professional, then you have probably used a production company to build a custom structure for your client at an activation or trade show. Custom structures built from truss...
Univision Radio is one of the major players in the Dallas Fort Worth hispanic market. Their radio promotions department do a large concert event every May that pulls in a very targeted demographic of people and a large chunk of sponsorship dollars. With an estimated...
A New Way to See the Show - Concert Lounges, VIP Lounges, Skyboxes and Viewing Platforms It's an age old problem for marketers at concerts, festivals and sporting events - how do you actively engage the audience for your product or service from a 20 foot x 10 foot...
I had doubts about going to this year's South by Southwest show. Not just my typical jaded and cynical doubts over a perceived loss of authenticity, I couldn't find my passion for the experience. Looking over different press junkets, twitter feeds and blog articles,...
I'd like to consider myself your average, run of the mill thirty something. I wake up, go to work and come back home like any other red-blooded, taxpaying American. I am becoming increasingly aware, however, that most of what I consider to be standard weekend...
Network studios are always looking to find ways to increase viewership among the masses and, more and more, they are turning to Event Cinema. The Sound Of Music Live! starring Carrie Underwood recently aired on NBC as a live event production. For the first time in...